CFESA 2017 Conference

2017 CFESA Conference

2017 CFESA Conference


The JW Marriott Austin hotel brings an unparalleled upscale hotel to downtown Austin. Situated in the heart of the city, our hotel in Austin, TX is just a 15-minute drive from Austin International Airport. Here, you’ll experience the quiet luxury of a JW Marriott hotel with 1,012 elegant, oversized guest rooms, countless amenities and a superior location near some of the best attractions and entertainment options Austin has to offer – including the Sixth Street Entertainment District, South by Southwest Music Conference and Festival, Austin City Limits Music Festival, University of Texas and the Texas State Capitol. This Austin hotel features more than 120,000 square feet of flexible meeting and event space and easy access to the Austin Convention Center – just two blocks away. And both business and leisure travelers alike will appreciate the variety of on-site restaurants, extensive state-of-the-art fitness center, outdoor pool and deck and brand new Spa by JW!

Room Block: CFESA2017
Reservation Phone:
Check In: 3:00pm  /  Check Out: 12:00pm
Room Rate: $289
All guest room rates are subject to applicable state and local taxes & additional fees.
Hotel Cut-off Date: September 11, 2017


Registration Cut-off: Friday September 15, 2017
Please follow link for more details on registration.


Keynote Speaker: Bryan Dodge
Dodge Development, Inc.

A native of Colorado Springs, Colorado, Bryan Dodge began his career in agricultural sales after graduating from the University of Nebraska. His desire to excel led him to become an avid student of success habits and leadership principles. After an award-winning career in sales, this same avid study, now a lifelong passion, changed his life and eventually launched his speaking career.

CFESA listens

2017 Tentative Agenda (subject to change)

Monday October 16, 2017

7:00 am – 8:00 am
Breakfast & Vendor Fair

8:15 am – 9:30 am
CFESA Service Agents Meeting

8:15 am – 9:30 am
NAFEM Service Managers Meeting

9:30 am – 9:50 am
Morning Networking Break

10:00 am -11:30 pm
CFESA/NAFEM Liaison Committee Meeting

11:30 pm – 12:30 pm
Lunch & Vendor Fair

12:45 pm – 2:15 pm
Committee Meetings

~Business Technology
~Education Training
`Membership Services

2:30 pm – 3:30 pm
CFESA Board Meeting

3:45 pm – 4:45 pm
Regional Roundup

5:00 pm – 6:00 pm
Opening Reception

Tuesday October 17, 2017

7:00 am – 8:00 am
Breakfast & Vendor Fair

8:15 am – 10:00 am
Membership Meeting & Elections

10:00 am – 10:30 am
Morning Networking Break

10:45 am – 11:45 am
Profit Planning Review – AL Bates, Profit Planning Group

12:00 pm – 1:00 pm
Lunch & Vendor Fair

1:15 pm – 2:15 pm
Mandatory Parts Impact Study – Dan Dibeler, KD Parts & Service

2:30 pm – 3:30 pm
Part One: The Ideal Solution; Insuring Sustainable Growth in a Competitive Market – Bryan Dodge, Dodge Development

3:45 pm – 5:00 pm
YEC (Young Executive Council) Meeting

5:30 pm – 6:30 pm
Cocktail Reception

6:30 pm – 8:00 pm
Awards Banquet

Wednesday October 18, 2017

7:00 am – 8:00 am
Breakfast & Vendor Fair

8:15 am – 9:15
Part Two: The Ideal Solution; Insuring Sustainable Growth in a Competitive Market – Bryan Dodge, Dodge Development

9:30 am – 10:00 am
CFESA Listens (Our version of Ted Talks)

-Future of the Foodservice Industry
-Recruitment and Retention
-Value of CFESA & Membership

10:00 am – 10:15 am
Morning Network Break

10:30 am – 11:30 am
Closing Speaker (TBA)

1:00 pm
Golf Tournament

1:00 pm
Bike Tour

6:30 pm – 7:30 pm
Closing Reception


Golf Tournament at Falconhead Golf Club

Falconhead Golf Club opened in 2003, an incredible addition to Austin golf. Laid out by the experts from the PGA Tour Design Center, our public daily-fee course offers golfers a taste of the quality golf that pro players contend on in one of the most beautiful areas of Texas, the rolling terrain of the Central Texas Hill Country in and around Austin.

The vision of their architects was to fit Falconhead lovingly into the gentle ups and downs of its site west of Austin. They kept all the flavor of this unique land shaded by gnarled trees and crisscrossed by meandering streams and creeks. The Tour’s seal of approval means that they offer you the kind of excitement you would expect to find at a tournament-level course, combined with a chance to succeed no matter what your skill level. They have five sets of tee box to provide you with exactly the kind of round you want to play.

Electric Bike Tour

See the beauty of Lady Bird Lake on this invigorating bike tour through the heart of downtown Austin. Your tour guide will point out the various landmarks both on the Austin skyline and along one of Austin’s many beautiful trails.

LENGTH: 1 hour each tour

TOUR INCLUDES: Guided bike tour around Lady Bird Lake, bike rental, training, & bike safety equipment.

NOTES: Guests are to wear close-toed shoes and comfortable active clothing. We also suggest to dress appropriate to the weather conditions.