Page 15 - May June 2017 CFESA Magazine
P. 15
MAFSI ALLIED
CORNER
& daily to support their brand
and their end user customers.
CFESA A close connection between
individual
our
businesses
will also give local dealers
Chris Jeens
MAFSI President and consultants confidence in
support of that brand in their
market. A close connection
I was recently invited by Gary success, and his deserved between our individual
Potvin to attend the CFESA leadership of CFESA. businesses will ultimately save
Chapter 6 regional meeting everyone time and money.
in Quebec City. Thank you This idea made me think
to Stephanie and Jonathan about how Gary’s vision links It was no surprise to me
Dubeau from Choquette CKS back to my business as a to find out, after having
for a great job hosting! manufacturer’s representative spoken to some fellow MAFSI
and how it relates to his representatives from the New
Gary always aspires to make business as a service provider. England territory that Gary
improvements to his life, his calls home, that Pine Tree and
business, and our industry. How can reps and service their businesses are aligned
He is especially eloquent in companies effectively work and working with one another
describing his visions and yet together for the most profitable to support the local foodservice
also has a wicked talent for and successful representation operators.
appropriately placing a few of the brands they sell or
profanities in his messages for service? How can we simply Do you know your local MAFSI
humor and effect. If you know “get to the point” together? representatives? Do they know
Gary, you understand what I you? Do you work together
mean. We both have the same daily?
customer, and we are the
I’ve discovered that at the core direct local contracted links Reach out to the MAFSI reps in
of his ideas and whether he to a specific manufacturer in your territory. I will be asking
knows it or not, I appreciate support of that customer for our members to do the same
all of his conversations as service or sales. with CFESA members. Meet
educational. The notion is for lunch. Figure out how
that what needs to be done I can think of nothing to “get to the point” so we all
to succeed is simply what is a manufacturer would benefit.
essential. Get to the point. appreciate more than to know
Short emails. Leave out the that their CFESA agents and Gary would tell you it’s
fluff. That is the root of his MAFSI reps are connecting essential.
www.cfesa.com MAY / JUNE 2017 CFESA Magazine 15
