Page 26 - CFESA Magazine May / June 2018
P. 26

END-USER REPORT



                      JIMMY MOUCH




                          FRANCHISEE SUPERVISOR
                          DOMINO’S PIZZA




                   COLD SUPPORT KEEPS                               While each situation is unique when
                   HOT PIZZA COMING                                 it comes to responding to emergency

                   Interview by Erik Koenig                         refrigeration needs,  companies like Polar
                   Marketing Director / Heritage Parts              Leasing provide a service that offers a quick
                                                                    solution and peace of mind to business
                                                                    and restaurant owners.  “It is not just an
                   Once you have experienced an equipment           inconvenience, but can impact the bottom
                   breakdown, you are always more prepared          line quickly,” said Rob Henry, marketing
                   the next time around.  That’s what recently      director of Polar King/Polar Leasing.   “Our
                   happened to a Dominos franchise who lost         units can keep things running smoothly until
                   refrigeration in the hot state of Texas.         the problem is repaired.”

                   “We have three stores in Texas (Richmond,
                   Rosenberg and Katy) and when our walk-
                   in cooler recently went out, we knew to we
                   needed an onsite solution right away,” said             (continued from page 20)
                   Domino’s Franchisee Supervisor Jimmy
                   Mouch.  “We had a great experience with                 EDUCATE YOUR
                   Polar Leasing when another cooler went out
                   about three years ago and at that point, we                CUSTOMERS
                   knew we had developed an emergancy plan
                   in place if it happened again.”                  Many years ago, our company changed our
                                                                    Preventative Maintenance program to a
                   Mouch said that while there are many             Performance Maintenance program.  Let’s
                   reasons why they brought in Polar right          be honest, we don’t prevent normal wear
                   away this time, but the most important
                   factor was how quickly they were able to         and tear and occasional part failures.  We
                   get a back-up cooler onsite.  Today there        do however, provide a service that helps
                   are options like leasing cold storage right      the customer to get the full performance
                   on your property for a short engagement or       and life expectancy out of the piece
                   even longer timeframes.                          of equipment.  The service companies
                                                                    challenge is to be able to clearly deliver
                   While this franchisee has other stores within    that message to the customer that doesn’t
                   five miles of each other, using another store    understand the importance of being
                   for back-up just doesn’t make sense.  “All       consistent in cleaning equipment.
                   of our stores are busy dealing with their
                   own customers and don’t have the room
                   or manpower to support another store,”           The knowledge and education that the
                   said Mouch.  “Without the option to have         service provider brings to the end-user is
                   another cooler on site, we would have extra      what will help set them apart from the other
                   labor costs as well as the threat of losing      guys and help to maintain that relationship
                   product and customers.”                          in the future.


        26         CFESA Magazine  |  MAY / JUNE 2018  |  www.cfesa.com
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