Page 16 - CFESA Magazine July / August 2018
P. 16
SERVICE VIEWPOINT
PHILIP BLASCHKE
DIVISIONAL PRESIDENT
DOC SERVICES INC
WHY JOIN CFESA? statement that readily allows our business
(DOC Services) to be a member.
In exploring reasons to join a professional
organization I believe that the positive Another reason for joining CFESA’s
reasons will always outweigh the reasons to professional organization has been their
remain autonomous. There are professional focus and continued push on professional
organizations to join in nearly all service development within the field of technicians.
industries and more often, there are multiple I remember a story my grandfather once
organizations from which to choose. The told me about a young boy who was
food equipment repair business is no playing in his back yard. The young boy
different and dialing in a professional was tossing a baseball up into the air with
organization for your company is critically one hand and would then grasp a baseball
important! A thorough understanding of bat with both hands and swing away at the
your own mission, vision, values and culture baseball as it made its quick journey back
are incredibly important to embracing and down. During this repeated set of swings
moving fully into a committed relationship he would announce to the backyard that
with a professional organization. he was the greatest hitter in the game of
baseball! It just so happened that after a
First, CFESA has clearly stated that couple practice swings he announced to
their mission is “to anticipate trends and the empty yard that he was the next hitter
provide resources, training and education and it was the bottom of the ninth with
to support excellence in service”. Their bases loaded. This young boy tossed the
powerful vision statement is as follows “to baseball into the air and with all his might
be recognized as the standard of excellence he swung at the ball. It was an ambitious
for servicing commercial food equipment”. attempt; however, he did not connect
I have been drawn to the word excellence with the ball and it fell harmlessly to the
both professionally and personally. The lawn. After gaining his composure he
application and use of that word in your tossed the ball into the air 2 more times
life will always have critical outcomes to and what transpired was the same mighty
the many situations and challenges you swing without connecting one time with
will face! One of our values in our Value ball! A little bit disheveled and with his
Statement is completely focused on head dropping to his chest he stared at the
Service Excellence. Excellence in customer baseball on the lawn of his backyard as he
service, excellence in parts sourcing, leaned against the baseball bat. It wasn’t
excellence in providing results, excellence but a few moments later that this young
in developing solutions and excellence in boy picked his head up and pushed his
all our relationships within our organization shoulders back and was overheard to say
and with our customers. It is this common that he must be the greatest pitcher ever in
thread in CFESA’s mission and vision the game of baseball! This story reminds
16 CFESA Magazine | JULY / AUGUST 2018 | www.cfesa.com
