Page 12 - CFESA Magazine May / June 2018

COMMITTEE

NOTES

The CFESA Committees have been working hard to make this association
the best it can be. Below are brief summaries of the projects that each
committee is working on.

INDUSTRY TRENDS The committee has also worked on

improving CFESA’s presence at trade shows
Rich Farrell which was reflected in our recent trip to
Malachy Parts & Service the NRA Show in Chicago. CFESA’s booth
displayed new info-graphic banners and
The Industry Trends committee is continuing distributed new brochures with specific
its work on Smart Glasses that can be used information for training, potential members,
in the field for technicians, manufacturers and manufacturing partners.
and service management.

The committee will also begin to work on
putting together videos on YouTube to MEMBERSHIP
promote careers in the food equipment
service industry. We will be reaching out Angela Petitti
to service companies, gathering input, Gary’s East Coast Service
content and footage to bring a fresh look
and perspective to our industry. We will be The Membership Services committee has
working with the Marketing committee on been working on the following projects:
this in order to bring the most brain power
and ideas to fruition. First Time Certification Packet: we have
a task force in place that is meticulously
going over the requirements for first
time certification. They are reviewing
MARKETING current requirements and updating them

to bring them up to date with current
The Marketing Committee is focusing CFESA offerings and practices. Removing
the majority of its efforts on usability antiquated requirements and upgrading the
of the website. We have identified our format. We hope to have this completed for
primary audiences and plan to completely the summer board meeting.
restructure the site. Our objective is to make
the website easier to navigate and improve Awards Category and Criteria: We have a
the overall aesthetics. task force working on the Awards given bi-

12 CFESA Magazine | MAY / JUNE 2018 | www.cfesa.com